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ABOUT LIGHT BEAM

Light Beam Consulting provides expertise, focus, and manpower 

to support medical and biotech company leaders
(boardmembers, executives, commercial executives, and R&D leaders)
on short-term, long-term, critical, and urgent projects.

Light Beam experts guide business leaders in ...

  • Strategic Planning

  • Global Commercialization

  • New Business Development

  • Financial Forecasting, Modeling and Management

  • Strategic Alliances - M&A 

  • Organizational Design

  • Portfolio Management

  • PMO Management

  • Business Development

  • Branding

  • Internet Marketing

  • Clinical Trial Development

  • Software Products

  • Product Launches

  • Product Development Planning and Management

  • Global Distribution

Stacey, Head Shot-78KB.jpg
Stacey Cram
Founder and Lead Consultant
www.linkedin.com/in/staceycram
WHY DO LEADERS HIRE ME?

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I am a commercial team accelerator and turnaround specialist for medical device, digital health and biotech companies.  I help Fortune 500 companies and startups advance their strategic plans, accelerate their revenues, strengthen their marketing, and fix their toughest problems.  

 

My roots are in strategic and product marketing, business development, sales, and complex program management.  I build high performance teams that drive sales, product management, product development, and partnership success.  Analytical, data-driven and tech focused, I enable teams to deliver on-time and at strong ROIs.  

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​I have coached over 100 CEOs, Commercial, & R&D leaders in startups through Fortune 500 companies.

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I accelerate their businesses:

  1. by strengthening strategic plans

  2. by expediting time-to-market

  3. by catalyzing marketing and sales teams

  4. and by solving the stickiest problems

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My initiatives helped clients:

  1. increase their revenues by more than $1Billion

  2. shorten their R&D times-to-market by up to 50% (or 2 years)

  3. successfully launch more than 75 products

  4. and close 5 successful exits
     

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WHY CAN I HELP?

 

Accelerating Medical Businesses Saves Lives

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I’m in the business of saving lives. I cut my teeth selling medical devices and learned that the better these companies run and the more efficiently they operate, the more lives they can save.

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SO, I help medical companies run better and scale faster.

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I am known for accelerating revenues, leading complex programs (commercial & R&D), and helping acquisitions succeed.

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LEADERSHIP EXPERIENCE

20+ years leading commercialization (Marketing, Sales, Bus. Dev., Corp. Dev.) and building businesses in North America and globally in multiple medical fields (cardiac, vascular, transplant, pulmonary, neuro, orthopedic/spine, trauma, acute care, and military).
 

  • 12+ years advancing cardiac surgery at Medtronic, Possis Medical (Now Boston Scientific) and Bio-Vascular, Inc. (Now Baxter)

  • 10+ years innovating in the blood management, transfusion management, and biotech fields at Terumo BCT and Bonfils Blood Center (Now Vitalant)

  • 2+ years in trauma and acute care triage at Terumo BCT and Zimmer Biomet

  • 2 years in disease diagnostics at Carter Wallace and MBio Diagnostics

  • 1 year in spine and ortho/spine surgery at Kleiner Device Labs and Zimmer Biomet

  • 3 years as CEO of a cardiology services company (Peak Heart) transforming the legacy cardiac devices servicing model

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I have been managing global Marketing and Sales teams for 20+ years and lived in the Netherlands for 6 years leading the Europe, Middle East and Africa business areas for 2 cardiac surgery businesses.  


My education includes MBA training at the Carlson School of Management - University of Minnesota and a BA in Biology (pre-med) from Colorado College.

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LINKEDIN PROFILE: www.linkedin.com/in/staceycram/

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Partner Businesses
Strategic, Financial, Regulatory, Execution

Light Beam's growing list of partner service and technology providers ensures that Light Beam can bring industry leading expertise and technologies to support your business needs.

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"Stacey Cram is a creative, conscientious, professional leader and a valued friend.

 

I hired Stacey to advance the business concept and rationale for one of our company’s most promising initiatives and to lead our commercial efforts for the project. He developed a compelling vision, an intelligent business plan, a solid market segmentation plan and powerful financial modelling to help guide and sell the initiative. I am impressed with Stacey’s analytical skills, his ability to develop a compelling story amidst conflicting data points and his persuasive skills. These attributes have significantly advanced the value and reputation of this initiative at our company.

 

Stacey’s positive personality, creative manner and commercial knowledge allow him to work seamlessly with physician key opinion leaders and with people in all areas of the business. Stacey would be a true asset for any positions requiring creative leadership, high integrity and seasoned business acumen and comes with my heartfelt recommendation."

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Vincent Gaspar-Sr Vice President, Global Blood Center Market Segment & Business Area Mgmt., Terumo BCT 
(Now VP of New Markets & Global Strategic Marketing at Prolacta Bioscience)

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