ABOUT LIGHT BEAM

Light Beam Consulting provides expertise, focus, and manpower 

to support medical and biotech company leaders
(boardmembers, executives, commercial executives, and R&D leaders)
on short-term, long-term, critical, and urgent projects.

Light Beam experts guide business leaders in ...

  • Strategic Planning

  • Global Commercialization

  • New Business Development

  • Financial Forecasting, Modeling and Management

  • Strategic Alliances - M&A 

  • Organizational Design

  • Portfolio Management

  • PMO Management

  • Business Development

  • Branding

  • Internet Marketing

  • Clinical Trial Development

  • Software Products

  • Product Launches

  • Product Development Planning and Management

  • Global Distribution

Stacey Cram
Founder and Lead Consultant
www.linkedin.com/in/staceycram
WHY DO LEADERS HIRE ME?

I am a commercial team catalyst and turnaround leader with 20+ years guiding medical device, biotech, and digital health companies.  I help early stage and Fortune 500 companies advance their strategic plans, accelerate their revenues, strengthen their marketing, and fix their toughest problems.

 

My roots are in strategic and product marketing, business development, sales, and complex program management.  I build high performance teams that drive sales, product development and partnership success.  Analytical, data-driven and tech focused, I enable teams to deliver on-time and at strong ROIs.

​I have advised over 100 CEOs, commercial, and R&D leaders in startups and Fortune 500 companies.

I accelerate their businesses ...

  • by building robust strategic plans

  • by expediting time-to-market

  • by catalyzing marketing and sales teams

  • and by solving their toughest problems

My initiatives helped clients ...

  1. increase their revenues by more than $1Billion

  2. shorten their R&D times-to-market by up to 50% (or 2 years)

  3. successfully launch more than 75 products

  4. and close 5 successful exits

_________________________________________________________________________

WHY CAN I HELP?

​Saving lives by accelerating businesses

I’m in the business of saving lives. I cut my teeth selling medical devices and learned that the better these companies run and the more efficiently they operate, the more lives they can save.

SO ... I help medical companies run better and scale faster.

I am known for accelerating revenues, leading and turning around complex Commercial & R&D programs, and helping make acquisitions succeed.

I offer deep expertise leading strategic marketing, product management, executional marketing, commercial operations, and complex R&D program management in medical device, biotech and digital health companies.  My proven track record includes 20+ years of global leadership at the GM, VP and Director levels in startups, mid-size and Fortune 500 companies including:

  • 12+ years in cardiac surgery at Medtronic, Possis Medical (Now Boston Scientific) and Bio-Vascular, Inc. (Now Baxter),

  • 10+ years in blood management and biotech at Terumo BCT and Bonfils Blood Center (Now Vitalant),

  • 2+ years in trauma and acute care triage that re-imagines the current acute care delivery model at Terumo BCT,

  • 1.5 years in spine and ortho surgery at Kleiner Device Labs and Zimmer Biomet,

  • and 3 years as CEO of a cardiology services company at Peak Heart Inc. disrupting the classic servicing model for cardiac devices.

I have been managing global Marketing and Sales teams for 20+ years and lived in the Netherlands for 6 years leading the Europe, Middle East and Africa business areas for 2 cardiac surgery businesses.  


My education includes MBA training at the Carlson School of Management - University of Minnesota and a BA in Biology (pre-med) from Colorado College.

_________________________________________________________________________

BIO

Innovator, Builder, Collaborator, Advisor, Closer

As CEO and lead consultant for Light Beam, Stacey provides consulting services to healthcare, biotech and digital health clients to improve their business performance by utilizing leading strategic planning tools and methodologies and by coaching commercial and R&D team to advance the organization’s goals.

​Stacey employs the Lean Canvas, Balanced Scorecard (Kaplan) methodology, KPI assessment and development, financial analysis tools, K-T Analysis, product portfolio management techniques, and he engages partnerships that bring innovative IT solutions to a broad variety of management challenges.

For over 20 years, Stacey has provided guidance to the healthcare community where his experience in medical sales and marketing encompasses medical devices, services and software solutions including artificial intelligence, NLP, and machine learning in cardiac surgery, thoracic surgery, vascular surgery, general surgery, neurosurgery, interventional radiology, interventional cardiology, diagnostic testing, blood banking, pharma, cellular therapy, CAR-T, and pharmacy.

His management experience includes developing and driving adoption of foundational processes for global marketing and sales, national and international sales management (direct and distributor sales), strategy mapping, integrated planning, developing corporate product maps, managing product life cycles, project prioritization, training and global distribution.

EDUCATION
Stacey did his MBA training in Strategy and General Management at the Carlson School of Management - University of MN after completing a pre-medical degree (Biology) at the Colorado College in Colorado Springs, CO

MY LINKEDIN PROFILE: www.linkedin.com/in/staceycram/

Partner Businesses
Strategic, Financial, Regulatory, Execution

Light Beam's growing list of partner service and technology providers ensures that Light Beam is able to bring industry leading expertise and technologies to support your business needs.

© Light Beam LLC
Consulting for medical companies - Medical Devices, Surgery, Cardiac Interventions, Medical Services, Biotech, Immunology, Analytics, AI, CAR-T