"The essence of strategy is choosing what not to do."
- Michael Porter -
Southwest Airlines chose to be the low cost provider in every market it serves.
Structural choice: Southwest Airlines flies a single type of airplane (Boeing 737s).
Apple Computers chose to build an extraordinary user experience rather than simply a great business computer.
Structural choice: Apple built ITunes, the most advanced and comprehensive content engine ever developed.
Richard Branson chose to launch Virgin Money in Australia
Structural Choice: Sir Richard noted that "Until recently Australia had nine banks but the big four gobbled up the smaller ones leaving Australians with little choice and higher fees. Virgin Money has arrived to give Australians a choice again."
The choice was lower fees and a simple story.
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Light Beam has the expertise to help craft and build the strategic stories
and infrastructure that medical device and biotech companies
need to gain and extend their competitive advantages.
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